Hi, I’m Lilian, a Principal Product Designer with over 15 years of experience helping tech companies turn ambiguity into clarity. I lead with curiosity, design for impact, and bring cross-functional teams together around bold ideas grounded in real user needs.
My work spans HR tech, fintech, and social platforms, where I’ve helped businesses grow responsibly by creating systems that scale, crafting accessible, intuitive experiences, and mentoring designers to grow in their craft.
My design philosophy
A trio of principles that shape how I think and build.
Connecting vision to reality
I design for the future and build toward it pragmatically. I use design sprints to explore the big picture, then break it down into achievable steps.
Process with purpose
While design frameworks are valuable, every project presents unique challenges. My role is to adapt our process to simplify problems, not overcomplicate them.
Empathy fuels ideas
The most inspiring insights come from users and the people I work with.
I thrive in environments where feedback is inquisitive and collaborative.
How I contribute as a leader
Three ways I lead by example:
Cultivating feedback
I help design teams build feedback rituals that actually work — from critiques to mentorship.
Driving ideation
I run design thinking sessions that help teams align on goals and tradeoffs early in the product lifecycle.
Buidling for impact
I emphasize clear design documentation. My designs prioritize scalability, accessibility, and durability, always grounded in real, proven user needs.
My career journey
Here are some highlights from my career, illustrating my impact across different product areas:
Get in touch
I'm open to public speaking gigs and job opportunities in the South Bay Area and remote