About me
Background
I've spent 15 years designing products that small businesses and consumers depend on at PayPal, LinkedIn and Gusto.
My work sits between complexity and clarity: I take problems with many layers and build something that feels obvious on the other side. I've shipped 0-1 products, redesigned platform-scale experiences, and I'm now building AI-powered tools that are changing how designers work at Meta.
Principles
Strategy and craft aren't separate stages to me. They're the same conviction, expressed differently. You can't arrive at something truly simple without first understanding the complexity beneath it. So I try to understand what's actually true before I ever design anything, then I carefully craft it.
At the core of my work is empathy: I care about how a thing holds up once it's built — months or years after, when it either still works seamlessly in someone's life, or it doesn't. To me, that's what tests whether a product earned its place in the world.
So I choose the considered path over the flashy one, even when it's quieter. Something useful, made with enough care that it simply weaves into someone's life.
Work experience
Meta
Currently building AI-assisted design tooling that gives designers the context to make faster, better-informed decisions — creating continuity and consistency across projects.
Owned the core ad creation experience for 10M+ small businesses across Meta Business Suite and Ad Center. Set design vision, governance, and quality bar across multiple teams, and built AI-powered programs that let designers ship their own bug fixes.
Gusto
Designed compliance and hiring experiences tailored for small businesses, helping them attract, onboard, and retain talent while staying compliant with complex HR laws.
Led the growth strategy for LinkedIn Pages, resulting in a 6% increase in followers within six months. My work helped redefine how companies show up and grow on the platform.
PayPal
Redesigned the checkout experience with a new information architecture and expanded features achieving an 80% purchase rate. Also led design for the PayPal Business App, growing its user base by 100% year over year.
MoneyLion
As a founding designer, I built the design function from the ground up, redesigned the lending experience, and launched a suite of personal finance tools for millions of users.
Get in touch
Open to Staff and Principal product design roles in B2B SaaS, fintech, and platform products in the South Bay Area and remote.
Copy email
Copied