Designing with purpose, leading with vision

I'm Lilian, a Staff Product Designer who's spent 15 years designing products that small businesses and consumers depend on, at PayPal, LinkedIn, Gusto, and Meta.

My work sits at the intersection of complexity and clarity: I take hard, multi-layered problems and build products that make them feel obvious. I've shipped 0-1 products, redesigned platform-scale experiences, and most recently built AI-powered workflows that changed how designers work at Meta.

My design philosophy

A trio of principles that shape how I think and build.

Ask the right question

I don't just solve what I'm asked. I find the actual problem and fix that.

Frameworks over one-offs

My best work becomes infrastructure other teams build on top of.

AI is a design amplifier

I use AI to close the gap between design intent and what actually ships.

How I contribute as a leader

Three ways I lead by example:

I use craft as a strategy

Great design isn't just how it looks, it's how it holds up when multiple teams are building on top of it. I push for both.

I bring teams together

I get product, engineering, and design aligned before the work gets too far along, to solve the right problem together.

I build things that outlast me

The best signal that work landed well is when after years, teams continue building on my ideas. I aim for that every time.

My career journey

Here are some highlights from my career, illustrating my impact across different product areas:

Meta

Own the core ad creation experience for 10M+ small businesses across Meta Business Suite and Ad Center. Set design vision, governance, and quality bar across multiple teams, and built AI-powered programs that let designers ship their own fixes.

Gusto

Designed compliance and hiring experiences tailored for small businesses, helping them attract, onboard, and retain talent while staying compliant with complex HR laws.

LinkedIn

Led the growth strategy for LinkedIn Pages, resulting in a 6% increase in followers within six months. My work helped redefine how companies show up and grow on the platform.

PayPal

Redesigned the checkout experience with a new information architecture and expanded features achieving an 80% purchase rate. Also led design for the PayPal Business App, growing its user base by 100% year over year.

MoneyLion

As a founding designer, I built the design function from the ground up, redesigned the lending experience, and launched a suite of personal finance tools for millions of users.

Get in touch

Open to Staff and Principal product design roles in B2B SaaS, fintech, and platform products in the South Bay Area and remote.

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